Last August, Samsung unveiled its new range of foldable phones, the Samsung Galaxy Z Fold3 and Z Flip3 5G. While they grabbed much of the headlines, they weren’t the only products unveiled by the Korean brand. Alongside them, Samsung expanded the ecosystem of two product ranges it already knows very well.; on the one hand that of smartwatches, with the Samsung Galaxy Watch4 and the Samsung Galaxy Watch4 Classic, and on the other, that of headphones, with the Samsung Galaxy Buds2.
For many people, being able to have an ecosystem of products from the same company is important. Samsung has been present for years in the main product ranges, not only telephony, but also audio and video or white range. For all the people who trust Samsung and its products, it is a positive point to be able to form an ecosystem of products where the interaction between each of them is complete and full of possibilities.
When it comes to phones, Samsung has already made it clear where it believes the future of smartphones is headed, unveiling a new category of foldable devices two years ago, setting a new benchmark for innovation and design while pushing the boundaries of productivity.
One of the tandems that works best is smartphone+smartwatch, with the latter acting as an extension of the former and even adding new functions in some fields, such as monitoring physical activity, with advanced sensors on the wrist.
No one is surprised to see people interacting with them anymore: Answering calls, reading notifications or even making mobile payments. In this category, Samsung is one of the pioneers in the launch of smartwatches, positioning itself as one of the best buying choices.
The benefits of an open operating system
The new Samsung Galaxy Watch4 and Samsung Galaxy Watch4 Classic represent a significant improvement over its predecessor, and even other smartwatches from other brands. For starters, this time they incorporate as a novelty the WearOS operating system, developed by Samsung in collaboration with Google.
The choice and implementation of this operating system. makes the smartwatch experience alongside the Galaxy smartphones, even more seamless thanks, among other things, to the One UI Watch personalization layer. In this way, compatible apps can be automatically installed on the smartwatch once they have been downloaded to the phone.
The new Samsung Galaxy Watch4 and Samsung Galaxy Watch4 Classic use WearOS, which help to get even more out of our smartphone.
For example, one of the most used apps, Google Maps, allows seamless interaction between the two devices. We’ll be able to look up a route on the phone before heading out and then follow the directions from the new Samsung Galaxy Watch4. The same works with other apps like Samsung Pay or the Bixby voice assistant.
Samsung Galaxy Buds2: even better sound quality.
The third device that people use the most are headphones. To the main fact of receiving and making calls, new uses have been added thanks to the success that streaming content platforms are having, either through series and movies, where users can consume in public places, or with the growing demand for podcasts.
When we talk about headphones, several aspects influence, on the one hand, the most important: sound quality. On the other hand, the autonomy, which does not leave us stranded in the middle of the day. And the third, connectivity, that they are easy to pair with our device.
In terms of headphones, having a single ecosystem allows you to easily change where the audio comes from, from your phone, watch or even a tablet.
At the last Unpacked, Samsung introduced the Samsung Galaxy Buds2, which come to complete the ecosystem of Galaxy products. These new headphones stand out for their unprecedented sound quality, thanks to their two-way dynamic speakers and its active noise cancellation, with two microphones that detect ambient sound and eliminate background noise, reducing it by up to 98%.
But not only that as they also stand out for. the ease with which they are introduced and work within the Galaxy ecosystem. Auto Switch actively intervenes here, allowing us to move between different devices in a very simple way. For example, we can switch the audio from the tablet, while watching a movie, to playing our music from the Samsung Galaxy Watch4. In addition, the watch itself also offers the ability to enable or disable noise cancellation or know the status of autonomy. These functions were previously only available from the mobile phone app.
All these factors mean that increasingly, when a user is faced with the decision of which device to buy, they are not doing so on an individual basis, but rather that they do so by thinking in a more global way The confidence that a brand gives you, on the one hand, with the possibilities that you have to be able to continue to expand your equipment as your needs change. And in terms of ecosystems, Samsung has one of the most complete.