2008 Woodie Awards
Super Advertisement Sunday
Point-Counter-Point
Issue date: 2/17/05 Section: Opinion
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Commercials live up to expectations
Ryan Cosgrove
Managing Editor
I saw a talking bear kick Burt Reynolds in the groin, a talking unicorn reprimand a grown man for lying and a pilot jump out of a plane after some beer. No I wasn't in some magical world, I was watching the Super Bowl.
Many companies work hard to create short, funny commercials for the Super Bowl and about 90 million viewers tune in to watch the big game.
Many viewers could care less which team wins the game but are curious to see what company will take home the prize for the Super Bowl's funniest commercial. With so many attentive viewers, it isn't hard to imagine the price for a commercial during this prime time would be high, and that's not to mention all the build up and hype. And, most of the commercials did live up to the hype.
Anheuser-Busch had a few clever commercials but it wasn't just the beer companies that had good commercials. Ford, Emerald Nuts and GoDaddy.com all had witty commercials as well.
Commercials are not intended to be cinematic and mind blowing but rather they are designed to be short memorable and display a company's product to consumers. All of the commercials during the Super Bowl did these things and many did a better job than most of the commercials on regular television everyday.
We live in a capitalism where companies compete to make the sale and companies would are willing to pay so much for prime airtime. With such a large and attentive audience it is to be expected that corporations would compete so hard for the best and the most time spots. And since the network is offering such a valuable piece of time it makes sense in a capitalism for the company would try to maximize their profit on such a lucrative time slot.
The Super Bowl would have had commercials regardless of how many viewers tuned in. But since there were so many viewers there was build up for the commercials and the companies worked hard to have clever, relevant and witty commercials during this prime advertising time.
Ryan Cosgrove
Managing Editor
I saw a talking bear kick Burt Reynolds in the groin, a talking unicorn reprimand a grown man for lying and a pilot jump out of a plane after some beer. No I wasn't in some magical world, I was watching the Super Bowl.
Many companies work hard to create short, funny commercials for the Super Bowl and about 90 million viewers tune in to watch the big game.
Many viewers could care less which team wins the game but are curious to see what company will take home the prize for the Super Bowl's funniest commercial. With so many attentive viewers, it isn't hard to imagine the price for a commercial during this prime time would be high, and that's not to mention all the build up and hype. And, most of the commercials did live up to the hype.
Anheuser-Busch had a few clever commercials but it wasn't just the beer companies that had good commercials. Ford, Emerald Nuts and GoDaddy.com all had witty commercials as well.
Commercials are not intended to be cinematic and mind blowing but rather they are designed to be short memorable and display a company's product to consumers. All of the commercials during the Super Bowl did these things and many did a better job than most of the commercials on regular television everyday.
We live in a capitalism where companies compete to make the sale and companies would are willing to pay so much for prime airtime. With such a large and attentive audience it is to be expected that corporations would compete so hard for the best and the most time spots. And since the network is offering such a valuable piece of time it makes sense in a capitalism for the company would try to maximize their profit on such a lucrative time slot.
The Super Bowl would have had commercials regardless of how many viewers tuned in. But since there were so many viewers there was build up for the commercials and the companies worked hard to have clever, relevant and witty commercials during this prime advertising time.