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Coke celebrated diversity

By Ben Ashcraft
On February 21, 2014

 

Coca Cola is a product that's recognized everywhere throughout the world. The delicious soda drink has been around for many years, advertising a positive message like Open Happiness. The polar bear that promotes the enjoyment of Coke is a well-known icon with your family in the comfort of a cozy home.

During this past Super Bowl, Coca Cola aired a genius commercial that celebrated the diversity we have here in the United States.

The commercial featured beautiful cinematography of the landscapes and people of America while American the Beautiful was being brilliantly sung in eight different languages. The ad also featured the first gay couple ever in a Super Bowl commercial. 

English, Spanish, Hindi, Keres, Tagalog, Senegalese, French and Hebrew were the languages sung during the commercial. 

Unfortunately, this ad was seen as offensive to some and woke up "America the Xenophobic." 

Sparking outrage across the nation, posts with tags like "#BoycottCoke" started to trend amongst social networks and many people made the comment of, "We're in America. We speak American." 

I'm sure Coca Cola expected a lot of this sort of outrage to happen but nonetheless, every stereotypical, bigoted American rose up with intentions to make Coke pay for their supposed insolence. 

The United States of America hasn't exactly seen the easiest of times when it comes to accepting others of different culture, race, sexuality and so on.

Everyone is familiar with Martin Luther King Jr.'s intent to oppress racial segregation and Abraham Lincoln's motive to abolish slavery. This is something that is taught in every history class across America. For years, the story of racial accepting hardships has been talked about throughout our history. You thought by now we would learn our lessons.

America is nothing if it's not a melting pot. There are many aspects of our culture that are borrowed from other countries and ancient people. Even our land was taken from people who were not white. How can anyone think our country is just white?  

You would think by now we could stop making ourselves look bad by refusing to accept the inevitable fact that people will come from different backgrounds. You think we could understand people will choose to be Atheist, although the majority of people in the country go to church on Sundays. 

Day in and day out, people are coming out as gay and it's still some sort of big deal to the media and those who shield their ignorance with an LCD screen. 

We all need to learn something from Coca Cola. America is truly beautiful. The people here are great and the sights here are to die for. Speak for the people who need the leg up in life. Don't be afraid to have a voice and to show what you stand for. Break stereotypes and take the hard way. 

Are we in the land of the free or the land or the divided?


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