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Marketing distracts from meaning

By Amy Pratt
On December 10, 2012

Christmas is the season of giving and that means spending in this consumption focused day and age. 

Advertisements emphasize the importance of giving big, expensive gifts to show how much the giver cares.  It doesn't matter how big the price tag is as long as the gift makes someone you love happy. The focus on spending essentially puts a price tag on caring.

This message has changed the way we think about the holidays.  The people receiving presents are just as easily drawn into the concept of bigger is better and aren't afraid to ask for pricey gadgets on their wish lists. 

Colorful packaging and catchy commercials grab people's attention, distorting the focus of the season.  The original meaning of Christmas has been twisted beyond the point of recognition.  The Hallmark moment of a family enjoying time together is quickly being replaced by the spirit of greed.  The modern Christmas scene often involves parents buying kids toys and hoping it will be good enough to avoid a tantrum. 

Avoid the ads by turning off the TV. This season, make the effort to spend time with your family and make Christmas the most wonderful day of the year.

 


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