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Blossoming into business

Floral Careers students put the petal to the the metal completing Valentine's Day orders

By Jessica Duling
On February 12, 2013

  • Floral Careers student Martha Garcia adds the finishing touches to her floral arrangement. Floral Careers students complete orders for local flower shops for Valentine's Day. Photo By Jessica Duling
  • Floral Careers student Martha Garcia adds the finishing touches to her floral arrangement. Floral Careers students complete orders for local flower shops for Valentine's Day. Photo By Jessica Duling
  • Floral Careers student Martha Garcia adds the finishing touches to her floral arrangement. Floral Careers students complete orders for local flower shops for Valentine's Day. Photo By Jessica Duling
  • Floral Careers student Martha Garcia adds the finishing touches to her floral arrangement. Floral Careers students complete orders for local flower shops for Valentine's Day. Photo By Jessica Duling

For hopeless romantics, Valentine's Day is a day to express one's feelings. For the floral careers students at Kirkwood Community College, it is a day of opportunity to test their classroom skills in a practical application.



"They are getting ready to go work in a shop for three days for Valentine's. Not only are they working  on all the basic designs that will happen but also they are working on their speed," said Lora Dodd-Brosseau, the Horticulture/Floral Careers program coordinator. "They have to be fast but still produce quality work when they go out there for Valentine's."

The floral students work with a number of floral shops in the surrounding area such as Flowerama, Hy-Vee and Pearsons at locations in Cedar Rapids and Iowa City and at the Buttercup in Edgewood. The students work in the shops from Feb. 12-14 for the holiday.

The students aim to create high quality floral arrangements, according to Jackie Duden, floral careers emphasis. "We are looking for things that you would see in a shop," she added.

According to Duden, the arrangements are designed to meet artistic principles.

Dodd-Brosseau said, "Students start with the basics and then they learn the principles of design. Then once they learn those principles of design and they understand the color wheel, they really understand what works well together."

However, when it comes to applying it to their arrangements, the students have license to be creative. Some students have used that creative freedom with their own personal preferences within their designs.

Using what they've learned in the classroom, the students are then able to apply their knowledge in the real world.

"The students do two six week internships where it's on the job training and so many hours are required for the internships," said Dodd-Brosseau

The Floral Design class offers other opportunities throughout the course for the students such as planning their own events or shows. 


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