Post Classifieds
Kirkwood Community College Textbooks > Arts Marketing Insights

Arts Marketing Insights 1th edition




Authors:Joanne Scheff Bernstein, Philip Kotler

Buying Options Renting Options

Own it? Sell it back

Arts Marketing Insights Description

Audience behavior began to shift dramatically in the mid 1990s.Since then, people have become more spontaneous in purchasingtickets and increasingly prefer selecting specific programs toattend rather than buying a subscription series. Arts attendersalso expect more responsive customer service than ever before.Because of these and other factors, many audience developmentstrategies that sustained nonprofit arts organizations in the pastare no longer dependable and performing arts marketers face manynew challenges in their efforts to build and retain theiraudiences. Arts organizations must learn how to be relevant to thechanging lifestyles, needs, interests, and preferences of theircurrent and potential audiences.

Arts Marketing Insights offers managers, board members,professors, and students of arts management the ideas andinformation they need to market effectively and efficiently tocustomers today and into the future. In this book, Joanne ScheffBernstein helps readers to understand performing arts audiences,conduct research, and provide excellent customer service. Shedemonstrates that arts organizations can benefit by expanding themeaning of "valuable customer" to include single-ticket buyers. Sheoffers guidance on long-range marketing planning and helps readersunderstand how to leverage the Internet and e-mail as powerfulmarketing channels. Bernstein presents vivid case studies andexamples that illustrate her strategic principles in action fromorganizations large and small in the United States, Great Britain,Australia, and other countries.

Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format