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Standing Room Only 2th edition

ISBN:1137282932

ISBN13:9781137282934

Publisher:Palgrave Macmillan

Author:Joanne Scheff Bernstein

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Standing Room Only Description

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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