The Squid Game, directed by Hwang Dong-hyuk is not only on its way to becoming one of the most important series in the history of Netflix; also, even though the series has been released less than a month ago, it has become a phenomenon of digital culture through multiple memes that people and strangers to the series use and understand. These types of manifestations, among other things, begin to raise interest and interpretations about the project.
The explanations in relation to its growth and number of reproductions are diverse. The Squid Game is among the most watched series worldwide, reaching the top spot in over 90 countries. While this is not the first time Netflix has managed to disrupt the streaming TV universe with any production, in the case of The Squid Game there are some differences compared to previous productions such as Narcos, La casa de papel and Dark, to name just three contemporary hits of the company.
The Squid Game consists of a dystopia in which game participants compete for a final prize of over twenty million dollars. Between the entry and the development of the competition, different issues are exposed through which we discover that it is not only about money but also about the notion of success that we have nowadays or how economic crises influence people’s well-being, among other topics.
From this polyphony of stimuli, the ludic with the economic, the economic with the social, the social with the mental, El juego del calamar derives an intriguing, entertaining and at the same time thought-provoking dynamic. This is part of the explanation why, already adding the following numbers about its impact on the streaming industry.
The squid game: the phenomenon
As El juego del calamar grew as content of interest, so did the volume in relation to different metrics. Through it, it is possible to estimate both the interest generated by the production and the impact that streaming has nowadays, among other considerations. To measure the effect of this series, just review one of the data shared by journalist Jován Pulgarín in The Objective: “more than 14 million videos with the hashtag #SquidGame (name of the series in English) have been published on the social network TikTok” since its premiere.
According to Parrot Analytics according to information from Vulture, The Squid Game is “a global word-of-mouth sensation” which generates 79 times more interest than other content. Within its measurements, Parrot Analytics includes multiple aspects, from rumors to Google searches, including illegal downloads to establish this type of valuations. So far, in the United States, only one series has been more in demand than The Squid Game: Stranger Things.
One thing The Squid Game did beat Stranger Things on is the overall demand index, ahead of Money Heist (season three) and ahead of Sex Education, also according to the Parrot Analytics study. Adding to these types of metrics are multiple favorable reviews regarding the series, within platforms such as Metacritic and Rotten Tomatoes as well as on IMDb, where viewers already rank it as the second most popular show in the world. In that record, it surpassed Apple TV+’s hit Ted Lasso, although it fell behind Sex Education.
Among other variants are the multiple memes or the adaptation of filters on Instagram to recreate part of the game proposed in The Squid Game. In this sense, the series has been related to a series of controversies that also influence that word of mouth continues to spread.
Some color notes
One of the most notable curiosities regarding The Squid Game is that several production companies discarded the script from ten years ago, until Netflix hit upon this new straeming phenomenon. This one is joined by a couple of others:
A Tik Tok user has complained that the translation of the series is not adequate. It should be remembered that the original language of the production is Korean. How many people in the world can have notions about this language? From there, it is not easy to evaluate the quality of the translation. However, Youngmimayer was encouraged to question it in front of his more than 200,000 followers. Hence the resonance. In addition to the above curiosity, there is another controversy of a larger scale. What is this one? SK Broadband, a Korean telecommunications company, sued Netflix for not covering the costs arising from the increase in network traffic. It may not be a minor dispute, when you consider that the entire litigation involves at least $23 million.
While those issues are being resolved (more the latter than the former), chances are that The Squid Game will continue to be talked about for a while longer on Netflix.