The popularity of ‘The Squid Game’ sparks Netflix lawsuit

Just a few days ago we told you that The squid gamethe production that the entire internet is talking about right now, is about to become the most successful series in Netflix’s history. The impact that Seong Gi-hun’s story is making is so great that it caused a legal problem between Netflix and a South Korean internet service provider. Yes, you read that right.

According to Reuters, SK Broadband, a Korean telecommunications company, sued Netflix for failing to pay expenses arising from the mammoth increase in network traffic. generated by its platform in recent weeks. SK Broadband, in addition, wants the streaming service to take over the maintenance -economically speaking, of course- of its network. Most interestingly, the lawsuit makes mention of The Squid Game.

According to the data presented by the provider, The Squid Game, among other productions, caused Netflix to become the. Second largest traffic generator in South Korea.. The first place is held by YouTube, which gives us an idea of the tremendous popularity of the series in its home country. SK Broadband indicates that neither Google nor Netflix are paying their fair share. Apple, Amazon, and Facebook, on the other hand, are complying with what they have agreed to.

Here it is important to mention that, since June, South Korean authorities set new rules for internet giants to pay for providers’ services. This is despite the fact that the users are the ones who consume the content and are paying a fee for the internet service.

So, Netflix will have no escape. A spokesperson for the company stated the following to The Verge: “We will review the claim SK Broadband filed against us. In the meantime, we continue to pursue open dialogue and explore ways to work with SK Broadband to ensure a seamless streaming experience for our shared customers.” SK Broadband says that, as early as 2020, Netflix’s outstanding payment is $23 million..

The squid game is a total success

This week, Ted Sarandos, co-CEO of Netflix, assured that. The Squid Game is their most successful series globally. If the ratings hold up in the coming weeks, it will become the most popular series in the history of the service.

There’s a show on Netflix right now that’s number one in the world, everywhere in the world. It’s called The Squid Game. It’s definitely going to be our biggest non-English language series in the world, no question. There’s a good chance it’s going to be our biggest show of all time.